Brand Über Alles

I always thought Ohio State placing the brand over anyone was a good thing, until it wasn't.

I knew the dude bucket-washing his car at a packed self-service wash on Sunday had powerful Baby Boomer energy. It wasn’t until he started towel drying his car in the bay that I realized I had made a grave, grave mistake in my selection of bays.

When a worker asked him to pull out of the bay to dry his car, the Boomer just looked at him as if he had bee…